Our story

We are a cultural cycling brand We aren't bound by expectations or constraints, we are free to pursue exiting, unexpected ideas.

We aim to help make cycling safer and more enjoyable.

Forse was established after I lost my dad in a road traffic accident in November 2014. He was killed cycling to work by being hit from behind by a HGV. In his younger days he was a passionate road racing cyclist. His passion rubbed off on me, and this venture has been set up with his 'Forse' of nature character in spirit.

Our mission is to help and support people who have experienced similar life events through donations to appropriate charities, through sales of our products.